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Carlton IN Business 2026 Launch

Carlton IN Business (CIB), Australia’s leading corporate network in sport, has launched into 2026 with a bold new direction, unveiling national expansion, refreshed branding, and a suite of new offerings designed to deepen business engagement across the country.

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Celebrating its 10th anniversary, CIB has grown from a strategic initiative of the Carlton Football Club into a powerhouse network that has facilitated over $180 million in business and connected more than 160 member organisations through curated introductions and premium events.

In 2026, CIB is expanding its reach with the introduction of state-based memberships in New South Wales, Queensland, South Australia, and Western Australia. Each region will be supported by a dedicated Business Connector, tasked with building local relationships and unlocking commercial opportunities for members.

The launch also introduces a refreshed calendar of premium experiences, including the debut of Leaders of Industry: The Penfolds Edition – a fine dining event for senior executives and Inspiring Stories – a forum to connect through the power of storytelling.

CIB’s commitment to professional development continues through its partnership with La Trobe Business School, offering members access to a MBA Unit and three MBA micro-units, showcasing our commitment to education and growth.

With a decade of impact behind it – including partnerships with brands such as Hyundai, Virgin Australia, and Penfolds – Carlton IN Business is positioning itself as the go-to network for businesses seeking authentic connection, commercial growth, and premium engagement.

As part of the 2026 launch, CIB has also unveiled a new logo and refreshed branding, reflecting the network’s evolution and future focus. The updated visual identity is designed to convey professionalism and connection. These changes are showcased on CIB’s newly launched website, which offers a streamlined user experience, clearer pathways to membership, and enhanced visibility for partners and events.

We are excited to welcome a new wave of members into the next era of Carlton IN Business, and equally thrilled to welcome back our valued existing members. Whether you’re looking to grow locally, expand nationally, or elevate your brand through meaningful relationships and premium experiences, now is the time to connect.

To find out more or express your interest, visit our membership page or contact the CIB team at carltoninbusiness@carltonfc.com.au

State-based Luncheons

Sydney

Adelaide

Perth

Brisbane

We kicked off 2026 with the Sydney Luncheon, proudly presented by Hyundai.

Guest speakers:

  • AFL CEO Andrew Dillon
  • Carlton Football Club CEO Graham Wright
  • Brent Smart, Chief Marketing Officer at Telstra
  • Anita Godbeer, General Manager of PR, Social & Content at Tourism Australia,

Adelaide Luncheon, hosted by Carlton IN Business Major Partner Penfolds within the iconic Underground Cellars at Magill Estate.

Guest speakers:

  • Chris Davies, General Manager of Football at Carlton Football Club
  • Kristy Keyte, Chief Marketing Officer of Penfolds
  • The Hon. Peter Malinauskas MP

Inaugural Perth Luncheon, proudly presented by Hyundai. 

Guest speakers:

  • Michael Beros GAICD, Hyundai
  • Daniel Pastorelli MLA, Member for Landsdowne
  • Abbie McKay, AFLW Carlton Football Club Captain
  • Jordan Russell, Head of Development at the Carlton Football Club
  • Adam Gilchrist, Australian cricket icon 

A landmark occasion as we bring this initiative to Queensland for the first time. 

Guest speakers: 

  • Councillor Fiona Cunningham, Deputy Mayor of Brisbane
  • Chris Davies, General Manage of Football at Carlton Football Club
  • Josh Fraser, Assistant Coach at Carlton Football Club
  • Sarah Cook OLY, CEO Rowing Australia
  • John Collins AM, Night Life Economy Commissioner, QLD Government
  • John Gillam, Chairman Lendlease
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